Series playlist
Full-cycle GTM
A twenty-prompt playlist for owning the commercial engine from ICP through positioning, demand, sales, onboarding, and revenue operations.
20 prompts across 5 chapters. Follow them in order while each decision authorizes the next step. Hold, revisit, reject, and conditional branches take their named return path.
Use this when
Use this when a complete product repository is ready for the commercial cycle: customer, market, story, price, demand, deals, onboarding, retention, and the operating system around them.
Sister series
Strategy and market positioning
Name the customer, measure the market, choose the comparison, and set a price the product can defend.
- 1.1a icp-v0.1: inferred from codebase
- 1.1b Initial ICP market audit
- 1.1c Initial ICP market validation sprint
- 1.1d icp-v0.2: updated after interviews
- 1.1e icp-v0.3: updated after paid pilots
- 1.1f icp-v1.0: supported by activation, retention, and economic evidence
- 1.2 Positioning and messaging
- 1.3 Pricing and packaging
Marketing and demand generation
Pick reachable channels, design the path to a real commitment, and test those paths without inventing winners.
Sales execution and closing
Qualify purchasing units, run a truthful deal, and give anyone else the same story the founder would tell.
Customer onboarding and growth
Get customers to first value, keep them at the product’s cadence, and send only honest input back to product.
Revenue operations and analytics
Keep a minimum stack, measure what can change a decision, and fix the actual constraint instead of adding ritual.